If this room wasn't startling enough, the second one blew you - and the clothes - away. Here the 10 models stood on metal grills below which powerful jets of air blew periodically upwards, blowing what resembled nylon Chinese lanterns into the air and keeping the garments unfurled like a sail in a full wind. At first sight it was as if each model had been somehow molded inside a pool mattress.
Moncler's 1952 origins in Monestier - de - Clermont, Grenoble, were reflected in the geographically specific print on an opening parka, as well as the GPS coordinates on some of the garments. Shod in '70s - style sneakers, the collection descended to sea - level - Life's a Beach-bright florals, abstracted leis of nylon blossom - through a brand - essential basecamp of mid - weight down jackets with nehru collars in pungently powerful colorways. The "neo - hippie" context was underlined by generously hemmed flares and ashram - appropriate slogans including Maintain Serenity With Strength and Purpose.
I bought the company in 2003 and at the beginning, it was really something different but I immediately realised that the culture was already very strong and really interesting. Elements of it had to Moncler Outlet change, but I wanted to respect the DNA while improving the perception of the brand. From 2005 to 2009, we did a lot of things and the company culture evolved 100 percent.
First, a warm embrace. The best thing about winter is that you can layer, you can wear the coat you've been looking at all year. It's a comfortable season for me.