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Strengths
Brand image - Rolls Royce automobiles have long been linked with quality and performance, and they represent the pinnacle of luxury. This brand image has allowed the company to demand a higher price for their automobiles.
Support from the parent firm - Rolls Royce automobiles benefit from the parent company's technological expertise, which has spent years developing and perfecting the technology.
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Weaknesses
Status Symbol: Rolls Royce is regarded as a high-class brand, with many associating it with great prestige and dignity. It is seen as a wealthy person's automobile, making it expensive to the poorer classes.
Evolutionary Design: Rolls-Royce automobiles have changed in appearance over time, and the numerous models appear to be clones of a single model.
Opportunities
Technologically Advanced Cars
Self-driving vehicles are one of the newest developments in the automobile business. This opens up new opportunities for luxury vehicles such as Rolls Royce. Companies are also attempting to combine new generation technology such as IoT, machine learning, and data networking, and a new fleet of brands will emerge as a result.
A Greater Emphasis on Automation
Automobile firms are conducting extensive research on the development of self-driving vehicles. The increased focus on automation is an opportunity that luxury automobile firms will be able to take advantage of more easily than conventional car companies.
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Threats
Concentration on Long-term Sustainability
Because the present car system is not environmentally friendly, the world is concerned about sustainable transportation solutions. Sustainable cars, on the other hand, are expensive.
High Competition
marketing assignment help faces competition from other brands like Mercedes Benz, Audi, Lamborghini, and BMW. Furthermore, the task is not easy with cost of raw materials on the rise.
Hopefully, you have an insight into the SWOT analysis of Rolls-Royce.
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