While posting on Facebook, it's easy to go overboard —and with a 63,206-character restriction, it's easy to do so, which is equal to nearly 10,000 words.
However, it's possible that doing so will harm your Facebook presence. When it comes to posts, the cliche "less is more" holds some merit. A word counter tool can assist you in maintaining the word limit of the posts.
The clincher: Facebook postings with 40 characters or less garnered 86 % engagement. They only accounted for 5% of all retail brand wall posts, though. This can be fixed by using a free essay editor.
By engagement, we mean the number of comments, likes, or a combination of the two.
The most effective post formats and approaches
If you're in the retail industry, the following post strategies are recommended:
Posts with a question format — Use questions to start a conversation with your customers. While question-format posts have lower overall user interaction, they garner more than twice as many comments as non-question posts.
Fill-in-the-blank posts — The impact of a fill-in-the-blank post should not be underestimated. This type of post, according to Buddy Media, generates 9 times more comments than any other post technique.